Comprehensive Campaign Materials

During the 2022-2023 period, I collaborated with Catholic Central High School's advancement team to develop a comprehensive marketing plan and materials for their $15M comprehensive campaign. Beginning with consultations with the school's board chair and president, I played a key role in establishing the campaign name and outline for content requirements. Subsequently, I formulated a marketing plan incorporating targeted emails, strategic social media posts, geo-fencing strategies, and a media approach.

In addition to the strategic planning, I collaborated with the design team to produce essential campaign materials such as the campaign logo, brochure, social media templates, and more. The following examples showcase the quality and diversity of the materials crafted for the campaign: