Marketing for Admissions

I spearheaded the marketing initiatives for admissions at Catholic Central High School, focusing on enhancing enrollment and raising awareness. Collaborating closely with a marketing agency, I developed and executed a comprehensive digital marketing strategy encompassing search, display and video ads, geo-fencing, social media campaigns, and re-marketing efforts.

Additionally, I played a key role in crafting engaging content and visuals for the data-driven landing page utilized in our digital marketing efforts. Effectively managing and overseeing the departmental budget, I ensured the efficient allocation of resources and the implementation of cost-effective strategies to achieve project objectives.

Beyond digital efforts, my marketing plan featured targeted direct mailers, a well-structured yearly social media posting calendar, as well as the creation of both print and digital brochures, among other strategies.