Social Media

I have seven years of experience managing platforms such as: Instagram, Facebook, X, Youtube, and TikTok. My overall approach to organic social media is to have consistent, on-brand content that is constructed to leverage the particular audience each platform reaches. Using metrics such as reach, engagement, conversion, and retention assist in the decision-making process for future content campaign strategies. Paid social media was a key element of my yearly awareness campaign. Call to Actions (CTAs) ranged from general "top of the funnel" awareness to registering for recruitment events. All paid content directed viewers to curated landing pages.

Organic Social Media Highlight

I identified the need for social media templates to be a fluid extension of the overall brand. These templates allowed for informational posts to have a clean, unified look. It is important to keep in mind not just how each post looks, but also how does your overall feed look to viewers.

Paid Social Media Highlight

Working with the admissions department, I helped to identify key times during the school year where paid social media would be a strategic part of our overall awareness campaign. Paid posts ranged from general awareness to invitations for recruitment events. We also utilized TikTok ads in order to reach a younger demographic.